Monday, August 15, 2011

#12 Random Association

The most basic and creative technique where you use a random word to generate new ideas. By getting a random word as a prompt and forcing yourself to use it to solve your problem you are practically guaranteed to attack the problem from a different direction to normal.
You take a word from a random word generator, extract its underlying principles and then apply them to your problem to see how they can help. The skill is stopping your mind from (a) thinking this is silly and (b) directly using the actual principles behind the word to your problem without changing them to ones which are easier to apply.

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